You’ve probably noticed it’s been a couple of weeks since my last blog post. Creating content for a business (blog posts, newsletters, Facebook posts, etc.) is work, and sometimes I run out of things to say. Other times, I run out of time to say them.
Now that I’m relaunching my romance author pen name and will be releasing a book every other month for the foreseeable future (into 2027, at least), not counting the books I’m releasing as River Lightbearer and my mid-grade Sabbat series, I will be doing additional content for that side of things. So I chose to drop this blog down to the second and fourth Tuesdays of the month rather than every Tuesday. My newsletter will go out on the first and third Tuesdays.
I’ve also stopped doing videos for my YouTube channel for the time being, because aside from the “what do I say” aspect (which wasn’t really a problem; I like doing videos most of the time), the logistics of getting set up to record the videos at a quiet time in a building that is almost never quiet got to me. I will probably go back to YouTube at some point, but for now I’m not doing new videos.
In any business, ethics and boundaries are vital. When it’s a business like this one, where my stated goal is to help others identify the things that are holding them back and find ways to break those blocks, I have to walk my talk. Stepping back a little bit is allowing me to do some of my own inner work–which is ongoing, as it is for almost everyone; virtually no one reaches a point in their life where they have nothing more to work on about themselves–and allowing me to make sure I’m structuring my services in such a way that I’m genuinely providing benefit for others.
It’s also allowing me to focus on joy. When I push myself to do weekly content, market constantly, and so on, I don’t feel any joy when I think about my business. It becomes heavy and obligatory, and that comes through in my energy, which comes across to people who read my stuff or reach out to me for sessions. I’m not doing myself or my business–or my clients–any favors if I’m approaching the business from that standpoint. Obviously doing all joy all the time isn’t much better; there’s a balance to be found, as there is in everything about life. But for me, the balance had tipped too far toward “I have to do this, I have to pay my bills, I have to have clients,” and that was not the energy I wanted to be putting into this. It isn’t fair to my clients or my business.
If you’ve followed me at all over the past few years, you know I regularly make changes, drop services, add new ones, change my approaches, etc. My business, like my life, isn’t a stagnant thing; it’s a dynamic entity of its own, and sometimes things do change. The current changes are more minor than previous ones, but it is my hope they’ll enable me to be a more effective and beneficial practitioner.